How-to

How to Create a Video for your Startup in 4 Easy Steps

Describing what your startup does in a video is a must. However, making a high quality video is harder and more expensive than it seems. Although video equipment is cheap, finding and filming a professional talking-head is challenging and achieving consistent quality through different scenes not trivial. Luckily there’s a quick and easy way to ensure your video is excellent without sweating it: use stop motion.

The Power of Positive Brainwash

If I say that everything is awesome over and over again (and my reputation is high enough) eventually you’ll believe me.  Apple executives take advantage of this in an NLP-like manner in their presentations. This video is a great demonstration of this effect.

Speech Bubble Bookshelf

This is one of the most amazing bookshelves I’ve ever seen. I have a thing for bookshelves, a piece of furniture that lends itself to meaningful design. The thoughtfullness and minimalism of this particular design is simply amazing. The designer’s site is here.

10 Lessons Learned from Sorting Screws

After who-knows-how-many years of collecting screws, nuts, washers, nails, and other metal nicknacks, I finally decided to sort them all out and put them in nice little drawers. The task was formidable – I estimated the number of items at more than 10,000. Picking them all up one by one and placing each one in the right drawer would take forever, so I had to come up with a quicker strategy. As it turns out, the strategy came about after I already started, and this in fact is lesson one.

How to Build your Digital Brand

In this digital day and age, the first thing a recruiter does is to Google you. Did you ever try that? You would be surprised with what comes up. Can you control the search results? You bet. Should you care? Only if you want to move ahead in life. Your digital brand is being built as you read these lines, through your and your friends’ contributions to the online elephant that never forgets. Rather than sitting back and watching it building itself, you can take a proactive role in shaping it, to ensure it plays to your advantage when you need it.