This is not your usual facebook rant. facebook is an important service that solves real problems for many. It’s a major tech company with a viable business model, bound for more growth and innovation. Yet I’ve grown tired of it, and I’m not the only one. Facebook: it’s not you, it’s me.
I’ve been on facebook since 2005 – back when social networking was still a novelty. I never liked it particularly, but kept playing the game and adding “friends”. The futility of this pseudo-social activity became apparent very quickly. Still, an unfathomable number of people find it interesting enough to engage with the site and mobile apps regularly, posting updates and reading others’. I, for one, don’t.
Judging by the vast popularity that facebook enjoys, I’m an outlier. My facebooking attention span gets shorter with consecutive visits, the frequency of which keeps dropping. So why not quit? three reasons:
1) I manage non-profit and for-profit pages.
2) This is how I keep in touch with real but distant friends.
3) At this point, quitting is just a weird act of defiance.
Now, I suspect that I’m not the only one feeling this way. so what’s next? using facebook is increasingly frustrating. I can’t pinpoint the exact issue, but it has to do with being bombarded with irrelevant content and ads. It just feels like a bad use of my time. Getting distracted by the endless drool of frivolous posts is not my idea of a good experience.
One option would be for facebook to offer a paid version with extensive filtering capabilities. I’m sure facebook has been contemplating this for a while and have paid-service pricing models in their back pocket, based on the vast amounts of data they collect.
So, my friends who are working at facebook: if you’re reading this, you know what to do. Even if I’m the only one who’d pay for that, why not solve this first world problem and make one poor soul a little happier.